Tracy Slocum is the founder and CEO of Pretty Rugged, a business that combines luxury and practicality with any outdoor activity. Pretty Rugged launched in 2017 and quickly gained the interest of the retail sector and some of the most prominent media outlets, including being included in Oprah's list of her favourite things in 2018.
Pretty Rugged is a luxury outdoor lifestyle brand that focuses on creating high-quality apparel and accessories that are stylish, fashionable, long-lasting, practical, and easy to clean. These items are perfect for the boat, the backyard firepit, or a classy evening out with friends. For those who consider themselves Pretty Rugged, the plush faux fur blankets provide a unique blend of maximum comfort, wind, water, and life-proof backing that offers the utmost versatility.
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