Live Forever Golf is a platform which has been offering golf accessories and apparel. Inspired by the golf counterculture, the brand's creators aim to create attire that emphasises the player over the game. The guy tossing a golf club in LFG's emblem stands for the challenges of both life and golf, the quest for greatness, and the grace of letting go. A supplementary "Groovy" logo for the brand consists of three horizontal lines that represent the "sweet spot," or third groove on a golf club.
Golf, the great outdoors, music, comedy, sports, old films, and nostalgia for the 1980s are some of the things that inspire LFG. The Grateful Dead, Oasis, yacht rock, Susto, Goose, Billy Strings, Sturgill, and Tyler Childers are among the musicians that can be heard playing on the course.
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