Cider is design roots are found in several cities rather than just one. Their creative director has lived and travelled extensively in new york, los angeles, paris, shanghai, and seoul, where there are dynamic and diverse street trends that serve as inspiration for their global fashion brand. In the era of global connection that they live in today, identities and cultures collide. Cider offers a distinctive blend of international aesthetics, reinterpreting styles in a fresh, modern approach.
At Cider, they use a "Smart fashion" business approach, which limits their production to what they know their clients would desire. They use real-time manufacturing adjustments based on direct client feedback and insights when they introduce new styles. Since of this, Cider is able to supply apparel more swiftly, more cheaply, and with less waste than traditional fashion firms since they do not manufacture huge volumes of clothing that might not sell.
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