Benji Sleep embarked on a mission driven by a simple yet revolutionary idea: beds are difficult to isolate. As ordinary consumers who are torn between choosing the bedding and getting tangled in a confusing bedding selection process, they realise that a clear path into this messy problem should be created. Although there is some overlap in their business with the entertainment and textile industries, the driving factor behind starting up Benji Sleep was their desire to make the shopping experience as hassle-free as possible. Seeing the gap in the market, they sought to offer what differs from the common thing found today in regular super-stores. Instead of bowing down to the fashionable salesmen’s explanations, they were the ones to deliver the freedom that people needed to get out of the oppressor class system through knowledge and transparency.
To that end, Benji Sleep’s foundation document embodies the strategy of cutting short the chaos and offering an explanation. They say ‘no’ to the idea that price and quality are ever interconnected. Thus, they insist on functionality, user comfort and adequate pricing. Via thorough selection and not neglected quality standards, they guarantee 100 per cent compliance of the products included in their range. All the things from bed sheets to duvet covers and pillows are well thought to be used in upgrading your sleeping condition rather than introducing extra and avoiding complications.
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